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    Exam 11: Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling
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    A Valenced Attribute Is
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A Valenced Attribute Is

Question 23

Question 23

Multiple Choice

A valenced attribute is


A) an attribute with many, usually greater than 7, levels
B) an attribute where some levels are universally preferred
C) an attribute with one or more undetermined levels
D) a constructed attribute that mixes one or more levels of other attributes

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