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    Business
  3. Study Set
    Modern Marketing
  4. Exam
    Exam 11: Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling
  5. Question
    _______________ Summarizes Data About Associations Between a Fixed Set of Objects
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_______________ Summarizes Data About Associations Between a Fixed Set of Objects

Question 53

Question 53

Multiple Choice

_______________ summarizes data about associations between a fixed set of objects to reveal relationships between them,such as brands in a particular class.


A) Multidimensional scaling
B) Discriminant analysis
C) Cluster analysis
D) Segmentation analysis

Correct Answer:

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