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    Modern Marketing
  4. Exam
    Exam 11: Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling
  5. Question
    When Using _______________,A Respondent's Prior Choices or Responses Are Used
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When Using _______________,A Respondent's Prior Choices or Responses Are Used

Question 58

Question 58

Multiple Choice

When using _______________,a respondent's prior choices or responses are used to determine future comparisons.


A) choice-based profiles
B) rankings
C) adaptive conjoint
D) the k-means method

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