Explain the Difference Between Foreign Marketing, International Marketing, and Global

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The Answer is Foreign marketing involves developing local distribution and service representation in a foreign market in one of two ways. One method is to identify local intermediaries in appropriate international markets and create a formal relationship. The second approach is for the company to establish its own direct sales force in major markets, thereby expanding the company's direct market reach.
When a firm makes the commitment to manufacture products outside its domestic market, it is engaged in international marketing. International marketing aligns the company's assets and resources with global markets, but, in the vast majority of companies, management still takes a "domestic first" approach to the business.
A global marketing company realizes that all world markets (including the company's own domestic market) are, in reality, a single market with many different segments. This frequently happens when a company generates more than half its revenue in international markets.

Explain the Difference Between Foreign Marketing, International Marketing, and Global

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Explain the Difference Between Foreign Marketing, International Marketing, and Global

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Correct Answer:VerifiedShow Answer

Correct Answer:
Verified