Question 1

For which retail offering location is very important?

Accepted Answer

A) mail order 
B) party plan 
C) departmental store 
D) catalogue marketing

Question 2

A retailer's ______________ is the key to its ability to attract customers.

Accepted Answer

A) location 
B) promotion system 
C) pricing system 
D) store personnel

Question 3

How difficult it is to change retail location frequently?

Accepted Answer

A) extremely difficult 
B) not difficult at all 
C) absolutely easy 
D) some what difficult

Question 4

The major componenet of solid waste that a retailer generates in the environment

Accepted Answer

A) branding 
B) labelling 
C) packaging 
D) naming

Question 5

This provides the way to gather lead contact informtion, house it, use it for communictaion purposes and run reports on the data researches have collected

Accepted Answer

A) point of sales 
B) customer analytics 
C) campaign 
D) crm

Exam 1: Retail Management Concepts and Practices

For which retail offering location is very important?

A retailer's ______________ is the key to its ability to attract customers.

How difficult it is to change retail location frequently?

The major componenet of solid waste that a retailer generates in the environment

This provides the way to gather lead contact informtion, house it, use it for communictaion purposes and run reports on the data researches have collected