Taking a Dashboard Approach to Marketing Metrics Goes a Long

Multiple Choice

Taking a dashboard approach to marketing metrics goes a long way toward enabling successful marketing planning. However, several potential pitfalls exist in its execution, such as ________.

A) very little reliance on "inside-out" measurement
B) too few tactical metrics
C) forgetting to market the dashboard internally
D) not utilizing the approach to create marketing plans
E) too much strategic insight