Multiple Choice
A marketing dashboard uses graphical representations of crucial metrics in ways that begin to show, often for the first time, the direct, understandable links between marketing initiatives and ________.
A) stock prices
B) the number of employees
C) the number of products sold
D) financial results
E) other expenses
Correct Answer:

Verified
Correct Answer:
Verified
Q72: The four Vs of Big Data are
Q73: Customer touch points and data mining are
Q74: What is NOT an element of a
Q75: Taking a dashboard approach to marketing metrics
Q76: _ is an analytic method that identifies
Q78: The expectation is that ROMI and other
Q79: When Target had a data breach that
Q80: A potential pitfall in marketing dashboards is
Q81: _ include a set of methods facilitated
Q82: ROBI stands for return on _ investment.<br>A)