Age Is a Commonly Used Method of Segmentation

Multiple Choice

Age is a commonly used method of segmentation. Age alone, however, may be dangerous because ________.

A) grouping older customers into one group is an approach that fails to consider the vast differences in other important variables
B) chronological age and psychological age are the same
C) older consumers exhibit very little differences from person to person on things such as income, mobility, and work status
D) this approach ignores chronological age
E) this approach presumes irregularity of consumer needs and wants by age