Multiple Choice
Which of the following statements is TRUE of income segmentation?
A) It is usually analyzed in incremental ranges.
B) It is based on a very quantifiable geographic variable.
C) Marketers seldom use income as a segmenting approach.
D) It is time consuming to study consumers' buying habits based on their income.
E) There is a direct correlation between income and price preferences.
Correct Answer:
Verified
Correct Answer:
Verified
Q37: Firms that engage in unethical business practices
Q38: Demographic segmentation is best described as using
Q39: _ segmentation is sometimes referred to as
Q40: The region, the density of the population,
Q41: The _ race and ethnicity market segment
Q43: At about 17 percent of the U.S.
Q44: Generation Y, people born between 1978 and
Q45: Which of the following statements is TRUE
Q46: A niche strategy is the same as
Q47: Approaches to geographic segmentation include all of