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    Marketing Management
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    Exam 7: Segmentation, Target Marketing, and Positioning
  5. Question
    Generation Y, People Born Between 1978 and 1994, Tend to Be
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Generation Y, People Born Between 1978 and 1994, Tend to Be

Question 44

Question 44

True/False

Generation Y, people born between 1978 and 1994, tend to be pragmatic, optimistic, good team players, savvy consumers, and edgy in nature.

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