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    Exam 7: Segmentation, Target Marketing, and Positioning
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    When a Company Tries to Constantly Develop the "Next New
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When a Company Tries to Constantly Develop the "Next New

Question 7

Question 7

Multiple Choice

When a company tries to constantly develop the "next new thing," it is trying to establish ________ leadership as a source of differentiation.


A) service
B) image
C) price
D) personnel
E) innovative

Correct Answer:

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