Multiple Choice
An approach to segmenting consumer markets is ________ segmentation, which relies on consumer variables such as personality and AIOs (activities, interests, and opinions) to segment a market.
A) occupational
B) psychographic
C) geographic
D) educational
E) gender
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Demographic segmentation is one of the most
Q2: One of the most straightforward and popular
Q3: Strategic fit means there is a good
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Q7: When a company tries to constantly develop
Q8: Organizations communicate one or more sources of
Q9: One of the basic principles behind segmentation
Q10: Which of the following statements is TRUE
Q11: _ segmentation recognizes that there may be