The Failure of Apple Newton, the First PDA, Highlights the Fact

Multiple Choice

The failure of Apple Newton, the first PDA, highlights the fact that ________.

A) the essential benefit is not the fundamental need met by a product
B) people look for products that are technically superior
C) the best product technically is not always the most successful product
D) the essential component in delivering value is product pricing
E) intense marketing communications can even make a wrong product successful