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    Marketing Management
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    Exam 8: Product Strategy and New Product Development
  5. Question
    In the ________ Phase of the Product Life Cycle (PLC)
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In the ________ Phase of the Product Life Cycle (PLC)

Question 55

Question 55

Multiple Choice

In the ________ phase of the product life cycle (PLC) , sales continue to increase but at a decreasing rate.


A) maturity
B) growth
C) introduction
D) decline
E) initial

Correct Answer:

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