Multiple Choice
While screening and evaluating ideas, a stop-to-market mistake happens when ________.
A) a bad idea is allowed to make it to market
B) a company decides to market a product that has a fatal flaw
C) a good idea is pushed forward without knowing the ROI of its execution
D) a good idea is prematurely eliminated during the screening process
E) a company fails to stop a bad product idea from moving into product development
Correct Answer:
Verified
Correct Answer:
Verified
Q1: The first step in the new-product development
Q3: Explain the difference between a product line
Q4: The essential benefit is the fundamental need
Q5: An individual purchases a product for the
Q6: The essential component in delivering value is
Q7: Which of the following characterizes the decline
Q8: Which of the following is an overall
Q9: The _ product extends the core product
Q10: The innovation diffusion process is how long
Q11: External sources of generating product ideas include