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An Individual Moves Through Stages Before Adopting a Product

Question 12

Multiple Choice

An individual moves through stages before adopting a product. During the interest stage, consumers ________.


A) evaluate the product for trial purchase
B) purchase the product for the purpose of making a value decision
C) seek out added information about a product for further evaluation
D) feel, see, and touch the product
E) purchase the product with the intent of becoming a dependable user

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