Multiple Choice
The marketing manager for DRNK Spirits decided that all of the products his company produced would carry the same brand name of Nightlife. As a result, there is Nightlife Ale, Nightlife Lager, Nightlife Vodka, Nightlife Tequila, and Nightlife Whiskey. This is an example of ________ branding.
A) family
B) store
C) stand-alone
D) cooperative
E) national
Correct Answer:
Verified
Correct Answer:
Verified
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