Pierre Cardin Partnered with Several Other Product Manufacturers and Attached

Multiple Choice

Pierre Cardin partnered with several other product manufacturers and attached its name to a wide assortment of products including clothing, housewares, and even cosmetics. Eventually, its brand image became diluted and lost its influence as a luxury manufacturer. Which of the following disadvantages of cobranding does this example illustrate?

A) loss of control
B) overexposure
C) lack of perceived quality
D) lack of brand awareness
E) accommodation