Lever Brothers, a Worldwide Leader in Consumer Products, Follows a Brand

Multiple Choice

Lever Brothers, a worldwide leader in consumer products, follows a brand strategy in its personal care division with nine brands (AXE, Dove, Lifebuoy, Lux, Ponds, Rexona, Sunsilk, Signal, and Vaseline) that operate independently of one another. This is an example of ________ branding.

A) family
B) store
C) stand-alone
D) co-
E) national