Multiple Choice
The Symbian operating system came about from the cobranding effort of Nokia, Ericsson, Sony, Panasonic, Siemens, and Samsung. They license Symbian to a number of wireless manufacturers including LG and Fujitsu. Which of the following types of cobranding relationships does this exemplify?
A) partnering with a variety of third-party financial institutions
B) bringing multiple companies together to form a new branded product
C) retailers sharing the same retail location
D) combining two of a company's own products
E) merging with the industry leader
Correct Answer:
Verified
Correct Answer:
Verified
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