Firms That Are Customer-Centric Exhibit a High Degree of Customer

Multiple Choice

Firms that are customer-centric exhibit a high degree of customer orientation, which means that they ________.

A) instill an organization-wide focus on understanding customers' requirements
B) generate an understanding of the marketplace and keep that information confidential
C) align system capability externally so that an organization can respond with competitively similar goods and services
D) develop mass-produced goods and services that sell well in both large and small markets
E) treat employees as customers and develop systems and benefits that satisfy their needs