As Noted in the Text, Caesars Entertainment Points with Pride

Multiple Choice

As noted in the text, Caesars Entertainment points with pride to the fact that everyone in the firm understands and can articulate its branding and values. This would be an indication that Caesars is devoted to ________.

A) creating self-actualization for management
B) providing work-focused training for valued employees
C) internal marketing to achieve the goals in the service-profit chain
D) external marketing to achieve the goals of stress-relief ergonomics
E) producing products that are similar to that of its competitors