Once a Customer Begins to Have a Positive Experience with a Service

Multiple Choice

Once a customer begins to have a positive experience with a service provider and builds a relationship with the firm, customer loyalty ________.

A) tends to be lesser for services than for goods
B) tends to be greater for services than for goods
C) is the same for services and goods
D) develops, but only for a temporary period in all cases
E) develops and increases regardless of future service experiences