Question 1

Whole cluster of benefits when company promises to deliver through its market offering is called

Accepted Answer

A) value proposition 
B) customer proposition 
C) product proposition 
D) brand proposition

Question 2

Socioeconomic system classifies urban households into _____ broad categories.

Accepted Answer

A) 4 
B) 8 
C) 6 
D) none of the above

Exam 1: Customer Relationship Management and Consumer Behavior

Whole cluster of benefits when company promises to deliver through its market offering is called