NextWave Video Created a New High-Definition Projector

Multiple Choice

NextWave Video created a new high-definition projector. It creates an advertising campaign highlighting the improved clarity and brightness offered by the projector. Prior to starting the campaign, it shows the commercials to a test audience and monitors their brainwaves to verify a positive response. This can be best described as ________, a form of ________ data.

A) neuromarketing; primary
B) test marketing; psychographic
C) concept testing; secondary
D) neuromarketing; psychographic
E) user-to-user testing; sociocultural