Multiple Choice
Diddly Daddly Candies recently ran an outdoor ad that asked consumers, "Why pay more for candies with artificial sweeteners, when Diddly Daddly candies cost less and are made with all-natural sweeteners?" Which of the following best describes this approach to advertising?
A) direct-action
B) reminder
C) competitive
D) fear-appeal
E) publicity
Correct Answer:
Verified
Correct Answer:
Verified
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