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    Exam 9: Marketing Analytics With Multiple Goals
  5. Question
    RFM Models with Dual Dimensions Use the AVERAGEIFS Function to Calculate
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RFM Models with Dual Dimensions Use the AVERAGEIFS Function to Calculate

Question 15

Question 15

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RFM models with dual dimensions use the AVERAGEIFS function to calculate the probability that a customer in a given group will make a purchase.

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