All Different RFM Variations of Linear Programming Models Have the Following

Multiple Choice

All different RFM variations of linear programming models have the following objective function and constraints:

A) To maximize the expected revenues from potential customers while not exceeding budget constraints
B) To minimize the expected cost to reach potential customers while not exceeding budget constraints
C) Minimize the expected cost to reach potential customers while not ensuring profit levels
D) Any of the above can be a construct for the recency and frequency case.