Multiple Choice
Which traditional view of audiences was the first to study media effects longitudinally (i.e., over long periods of time) ?
A) hypodermic needle
B) two-step flow
C) cultivation analysis
D) uses and gratifications
Correct Answer:

Verified
Correct Answer:
Verified
Q14: Which traditional view of audiences sees audiences
Q15: MATCHING<br>-hypodermic needle<br>A) theory that suggests media messages
Q16: According to Stuart Hall, 'perfectly transparent communication'
Q17: Which concept best accounts for polysemy that
Q18: Identify and explain the four traditional theories
Q20: Which concept best accounts for polysemy that
Q21: Which theory suggests that similar audiences tend
Q22: MATCHING<br>-polysemy<br>A) theory that suggests media messages have
Q23: MATCHING<br>-ethnography<br>A) theory that suggests media messages have
Q24: MATCHING<br>-encoding<br>A) theory that suggests media messages have