Multiple Choice
Which concept best accounts for polysemy that is generated by audiences?
A) resistive reading
B) strategic ambiguity
C) hermeneutic depth
D) subliminal messages
Correct Answer:

Verified
Correct Answer:
Verified
Q12: According to Stuart Hall, what is the
Q13: MATCHING<br>-code<br>A) theory that suggests media messages have
Q14: Which traditional view of audiences sees audiences
Q15: MATCHING<br>-hypodermic needle<br>A) theory that suggests media messages
Q16: According to Stuart Hall, 'perfectly transparent communication'
Q18: Identify and explain the four traditional theories
Q19: Which traditional view of audiences was the
Q20: Which concept best accounts for polysemy that
Q21: Which theory suggests that similar audiences tend
Q22: MATCHING<br>-polysemy<br>A) theory that suggests media messages have