Multiple Choice
When using the persuasive approach to write a sales letter for a new product, you should begin by:
A) asking for the desired action on the part of the reader.
B) presenting benefits that generate the reader's interest.
C) getting the reader's attention in the opening sentence.
D) providing information that will generate a desire on the reader's part.
Correct Answer:
Verified
Correct Answer:
Verified
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