The Coffee Clutch Is a Small, Local Company That, in Addition

Multiple Choice

The Coffee Clutch is a small, local company that, in addition to making delicious coffee drinks, offers its customers live music, open microphone nights, free Internet access, and comfortable seating so they can enjoy their coffee with friends or while working. In the case of this company, which statement is most likely true?

A) The tangible product itself is the most important thing this company offers its customers.
B) All of the items this company offers its customers are tangible products.
C) All of the items this company offers its customers are intangible things of value.
D) Most of this company's income comes from selling intangible items.
E) The tangible product itself may not be as important as the benefits associated with the product.