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Victoria Is a Marketing Manager

Question 22

Multiple Choice

Victoria is a marketing manager. A large part of her role is trying to assess what customers want and building long-term relationships with customers. What would likely complicate Victoria's job?


A) Her company's success depends on continuously finding new customers.
B) Trends, fashions, and tastes can change quickly.
C) She must use complicated technology to manage her customer relationships.
D) It is impossible to assess what customers want.
E) Spending too much time on customer relationship management could destroy her company.

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