Marissa Has Just Joined a Gym

Multiple Choice

Marissa has just joined a gym. As part of her membership, she gets a free personal training session to determine her current fitness level, and the results are used to develop a fitness plan that will help her meet her goals. Marissa can choose between several personal training programs, small group programs, and fitness classes. This is an example of

A) standardization.
B) modular design.
C) component planning.
D) consistent service.
E) mass customization.