All of the Following Are Variables That Need to Be

Multiple Choice

All of the following are variables that need to be addressed as part of the marketing strategy EXCEPT

A) whether to set the price at the market, below market, or above market.
B) how to make or provide the product.
C) whether to promote the product with sales associates, advertising, sales promotions, or publicity.
D) how to best distribute the product.
E) what differentiates the product from others.