Carrie Is Starting Her Own Small Publishing Firm, Where She

Multiple Choice

Carrie is starting her own small publishing firm, where she plans to develop apps about healthy food preparation and fitness. One of her primary objectives is to determine the software and hardware requirements that will be necessary to develop these digital products. Which part of the final written business plan does this scenario best describe?

A) the industry and market analysis
B) the executive summary
C) the business description
D) operational issues
E) the human resources requirement