Question 1

Read the following passage and then answer questions bellow.
Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we?
It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.
 
That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence.
We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online.
-The author's primary purpose in writing this passage is to

Accepted Answer

A)   criticize people who misunderstand the role of social media professionals.
B)   promote the use of social media such as Facebook and Twitter in the business world.
C)   complain about the difficulties of marketing a business through social media. A

Question 2

The essay title that is most likely intended to inform rather than persuade is

Accepted Answer

A)   "Testing Cosmetics on Animals Is Immoral."
B)   "The History of the National Park System."
C)   "The Importance of Investing with Your Conscience."
D)   "Why We Must Reduce Our Impact on Ocean Ecosystems." B

Question 3

For a research paper on the long-term effects of sun tanning, the most appropriate source of information is

Accepted Answer

A)   an article in a fashion magazine.
B)   a brochure distributed by a tanning salon.
C)   an advertisement for artificial tanning supplies.
D)   a Web site sponsored by the American Academy of Dermatology. D

Question 4

Read the following passage and then answer questions bellow.
Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we?
It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.
 
That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence.
We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online.
-In paragraph 2, the word curating means

Accepted Answer

A)   selecting.
B)   visiting.
C)   preventing.
D)   selling.

Question 5

Read the following passage and then answer questions bellow.
Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we?
It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.
 
That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence.
We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online.
-In paragraph 3, the word nurturing means

Accepted Answer

A)   attempting.
B)   cherishing.
C)   developing.
D)   sympathizing.

Question 6

The element that is not an essential part of an argument is

Accepted Answer

A)   an issue.
B)   a claim.
C)   refutation.
D)   support.

Question 7

Before you can make inferences about written material, you have to

Accepted Answer

A)   be familiar with the topic.
B)   understand the directly stated meaning.
C)   decide how you feel about the topic.
D)   be able to verify your inferences in another source.

Question 8

Read the following passage and then answer questions bellow.
Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we?
It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.
 
That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence.
We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online.
-The author's tone can best be described as

Accepted Answer

A)   informal and enthusiastic.
B)   detached and objective.
C)   serious and concerned.
D)   bitter and pessimistic.

Question 9

A successful argument is one that makes a claim about an issue and then

Accepted Answer

A)   discredits all other viewpoints.
B)   supports the claim with evidence.
C)   makes additional claims.
D)   calls the audience to action.

Question 10

The primary purpose of textbook authors is to

Accepted Answer

A)   persuade.
B)   inform.
C)   entertain.
D)   provide social commentary.

Question 11

Recognizing an author's tone is important because it

Accepted Answer

A)   reveals the author's attitude toward the subject.
B)   directly identifies the author's intended audience.
C)   provides the reader with objective information about the subject.
D)   establishes the author's credentials.

Question 12

Read the following passage and then answer questions bellow.
Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we?
It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.
 
That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence.
We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online.
-The best title for this selection is

Accepted Answer

A)   Finding a Job in the Tech World.
B)   The Pros and Cons of Social Media.
C)   Misconceptions About Being a Social Media Manager.
D)   Using Social Media in the Workplace.

Question 13

A sentence that is an example of a fact is:

Accepted Answer

A)   Frank Lloyd Wright was the greatest American architect of all time.
B)   The Taj Mahal is a stunning example of Islamic architecture.
C)   Michelangelo painted the ceiling of the Sistine Chapel between 1508 and 1512.
D)   The Notre Dame Cathedral is on the must-see list of every visitor to Paris.

Question 14

Read the following passage and then answer questions bellow.
Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we?
It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.
 
That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence.
We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online.
-The author supports her ideas primarily with

Accepted Answer

A)   facts and statistics.
B)   personal experience.
C)   comparisons and analogies.
D)   emotional appeals.

Question 15

An inference can be defined as

Accepted Answer

A)   a true statement.
B)   a generalization.
C)   an uninformed opinion.
D)   a reasoned guess.

Question 16

An indication that a writer is not biased is if he or she

Accepted Answer

A)   uses emotional language.
B)   ignores alternative solutions.
C)   recognizes opposing viewpoints.
D)   creates a positive impression.

Question 17

An indication that an Internet source is accurate is if the site

Accepted Answer

A)   does not reveal information about the author.
B)   presents the author's opinions as facts.
C)   includes unsubstantiated assumptions made by the author.
D)   provides current links to other Web sites.

Question 18

A sentence that is an example of an informed opinion is:

Accepted Answer

A)   Traffic wouldn't be so bad if more people carpooled.
B)   The state department of transportation reported that more than 50,000 vehicles traveled on Highway 6 in 2018.
C)   People who live within a mile of their jobs should walk or ride bicycles to work.
D)   According to the Environmental Protection Agency, air pollution could be significantly reduced if every commuter used mass transit once a week.

Question 19

Read the following passage and then answer questions bellow.
Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we?
It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.
 
That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence.
We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online.
-The author of this passage is a

Accepted Answer

A)   textbook writer.
B)   social media manager.
C)   customer service representative.
D)   marketing intern.

Question 20

The primary difference between a fact and an opinion is that a fact

Accepted Answer

A)   is always true.
B)   expresses a feeling or belief.
C)   is not a reliable source of information.
D)   can be verified.

Exam 10: Evaluating the Authors Message