You Have Recently Taken a Position as CFO of Elwood

Short Answer

You have recently taken a position as CFO of Elwood Electronics Inc., a leading manufacturer of consumer electronics. The industry is widely regarded as one of the more stable across the economic spectrum and offers good long-term growth prospects. In addition to Elwood Electronics Inc., there are several other well-capitalized competitors, and each company commands roughly identical market shares. Each competitor has highly efficient manufacturing processes and operates at virtually identical margins. In your new position as CFO, your incentive compensation plan is primarily driven by ROPI. Elwood Electronics Inc. has historically been ROPI neutral while its peers in have been ROPI positive. Looking at the information below, what would be your immediate objectives for Elwood Electronics Inc. in order to drive positive ROPI. Explain your actions.