Question 1

Dogpile and KartOO are examples of:

Accepted Answer

A)   search engines
B)   directories
C)   metasearch engines
D)   URLs C

Question 2

An analysis of the political, economic, social, and technological factors that influence your potential customers' buying decisions is sometimes called a(n):

Accepted Answer

A)   SWOT analysis
B)   LEPT analysis
C)   PEST analysis
D)   MSRT analysis C

Question 3

Many e-businesses ensure that their Web sites appear on search results lists for specific keywords by participating in_______________advertising programs directly with search tools.

Accepted Answer

pay-per-click

Question 4

When designing a Web page, keep in mind that the simpler the content, the:

Accepted Answer

A)   less an e-business has to pay for inclusion in a search results list
B)   quicker a directory will include the page in its index
C)   easier it will be for a search engine spider to index the page
D)   faster a viewer will move on to another page

Question 5

The e-business that introduced streaming media ads is:

Accepted Answer

A)   United Virtualities
B)   Amazon.com
C)   GoTo.com
D)   Unicast

Question 6

A(n)_______________incorporates all aspects of customers' perceptions about and experience with a business and its products or services.

Accepted Answer

The answer of A(n)_______________incorporates all aspects of customers' perceptions about...

Question 7

Link popularity is a measure of whether or not an e-business's Web site is attracting customers.

Accepted Answer

A) True 
 B)False

Question 8

Discuss search engine optimization (SEO) and list six techniques for designing Web pages to maximize SEO.

Accepted Answer

The answer of Discuss search engine optimization (SEO) and list...

Question 9

Online diaries that are fast becoming an influential communication medium in the business world are called:

Accepted Answer

A)   blogs
B)   link exchanges
C)   Web rings
D)   affiliate programs

Question 10

Qualitative research involves collecting data that requires informed interpretation and cannot be analyzed using statistical methods.

Accepted Answer

A) True 
 B)False

Question 11

A(n)_______________, a short announcement of a newsworthy item sent to members of the press, can be used effectively as a marketing tool.

Accepted Answer

The answer of A(n)_______________, a short announcement of a newsworthy...

Question 12

Complex brand names that are difficult to spell and remember are effective in getting potential customers to identify an e-business and its products or services.

Accepted Answer

A) True 
 B)False

Question 13

A(n)_______________is a search tool that generates its Web page index with information submitted manually by humans.

Accepted Answer

The answer of A(n)_______________is a search tool that generates its...

Question 14

Short, meaningful domain names in the .com domain are plentiful.

Accepted Answer

A) True 
 B)False

Question 15

Floating and streaming media ads are also called:

Accepted Answer

A)   rich media ads
B)   pop-under ads
C)   sidebar ads
D)   banner ads

Question 16

Characteristics such as age, gender, education, family size, and income define a(n):

Accepted Answer

A)   market size
B)   market segment
C)   market tactic
D)   market strategy

Question 17

In the Situational Analysis section of a marketing plan, data on the number of potential customers, consumer purchasing power, and project sales volume are all measures of:

Accepted Answer

A)   market segmentation
B)   market objectives
C)   market size
D)   market strategies

Question 18

Traditionally, the effectiveness of business branding is measured in terms of marketplace awareness or name and product or service recognition.

Accepted Answer

A) True 
 B)False

Question 19

The .com, .travel, and .org domain designations are called_______________domains.

Accepted Answer

The answer of The .com, .travel, and .org domain designations...

Question 20

Describe the classic Four Ps marketing mix model and its variables.

Accepted Answer

The answer of Describe the classic Four Ps marketing mix...

Exam 6: Marketing Your E-Business

Dogpile and KartOO are examples of:

An analysis of the political, economic, social, and technological factors that influence your potential customers' buying decisions is sometimes called a(n) :

Many e-businesses ensure that their Web sites appear on search results lists for specific keywords by participating in_______________advertising programs directly with search tools.

When designing a Web page, keep in mind that the simpler the content, the:

The e-business that introduced streaming media ads is:

A(n)_______________incorporates all aspects of customers' perceptions about and experience with a business and its products or services.

Link popularity is a measure of whether or not an e-business's Web site is attracting customers.

Discuss search engine optimization (SEO) and list six techniques for designing Web pages to maximize SEO.

Online diaries that are fast becoming an influential communication medium in the business world are called:

Qualitative research involves collecting data that requires informed interpretation and cannot be analyzed using statistical methods.

A(n)_______________, a short announcement of a newsworthy item sent to members of the press, can be used effectively as a marketing tool.

Complex brand names that are difficult to spell and remember are effective in getting potential customers to identify an e-business and its products or services.

A(n)_______________is a search tool that generates its Web page index with information submitted manually by humans.

Short, meaningful domain names in the .com domain are plentiful.

Floating and streaming media ads are also called:

Characteristics such as age, gender, education, family size, and income define a(n) :

In the Situational Analysis section of a marketing plan, data on the number of potential customers, consumer purchasing power, and project sales volume are all measures of:

Traditionally, the effectiveness of business branding is measured in terms of marketplace awareness or name and product or service recognition.

The .com, .travel, and .org domain designations are called_______________domains.

Describe the classic Four Ps marketing mix model and its variables.