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  3. Study Set
    Creating a Winning E Business
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    Exam 2: Defining Your E-Business Idea
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    Viral Marketing Is an Innovative Marketing Idea That Exploits the Network
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Viral Marketing Is an Innovative Marketing Idea That Exploits the Network

Question 27

Question 27

True/False

Viral marketing is an innovative marketing idea that exploits the network effect to rapidly spread information about a product or service across a marketplace.

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