Question 1

Which of the following e-businesses owed its early and rapid success to an innovative marketing idea now called viral marketing?

Accepted Answer

A)  AllAdvantage 
B)  Hotmail 
C)  Rackspace Managed Hosting 
D)  Third Voice

Question 2

Simply publishing a_______________is no guarantee that a company will successfully exploit the communication power of the Internet and Web to expand the market for its products and services.

Accepted Answer

The answer of Simply publishing a_______________is no guarantee that a...

Question 3

In which stage of the entrepreneurial process would you create a business plan?

Accepted Answer

A)  One 
B)  Two 
C)  Three 
D)  Four

Question 4

Stage 1 in the entrepreneurial process involves:

Accepted Answer

A)  harvesting the business 
B)  deciding to buy or start a business 
C)  assessing your entrepreneurial interests and abilities 
D)  defining the new business idea

Question 5

An entrepreneur must be prepared to invest his or her own_______________equity in a startup e-business.

Accepted Answer

The answer of An entrepreneur must be prepared to invest...

Question 6

E-business ideas span the spectrum from selling hard-to-find food products directly to consumers, to auctioning excess oil and gas capacity, to offering online mediation services, to providing Web site hosting services, and more.

Accepted Answer

A) True 
 B)False

Question 7

Viral marketing is an innovative marketing idea that exploits the network effect to rapidly spread information about a product or service across a marketplace.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following factors can make it easier for a new business to enter electronic markets?

Accepted Answer

A)  the network effect 
B)  a high-energy entrepreneur 
C)  low-cost technologies 
D)  increased demand for products

Question 9

E-business ideas that do not continue to function well when under the pressure of unexpected business growth lack_______________.

Accepted Answer

The answer of E-business ideas that do not continue to...

Question 10

As a leader, an entrepreneur must be able to:

Accepted Answer

A)  locate business-critical information quickly 
B)  communicate the mission and goals of his or her business to others 
C)  organize business activities 
D)  stay on schedule

Question 11

The C2C_______________marketplace provides a good example how low-cost technologies can make it easy for many new e-businesses to enter an online marketplace and become competitive.

Accepted Answer

The answer of The C2C_______________marketplace provides a good example how...

Question 12

Ticketmaster, Wal-Mart, and Costco are examples of existing brick-and-mortar businesses that successfully revamped their business model to add a(n)_______________component.

Accepted Answer

The answer of Ticketmaster, Wal-Mart, and Costco are examples of...

Question 13

Which of the following companies uses the Internet and the Web to acquire greater business visibility while selling its products through traditional channels?

Accepted Answer

A)  Amazon.com 
B)  Hotmail 
C)  Chrysler 
D)  Hometown Favorites

Question 14

Which of the following e-businesses is based on a new e-business idea made possible by Internet and the Web.

Accepted Answer

A)  Best Buy 
B)  Barnes & Noble 
C)  Cybersettle 
D)  None of the above

Question 15

Startup e-businesses based on flawed e-business models or unsound business practices can still expect to be successful in today's exciting global e-business economy.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following factors is a major reason for the growth of C2C auction sites?

Accepted Answer

A)  generation of revenues without having to manage, warehouse, or distribute products 
B)  easy-to-install and manage auction site software 
C)  easy access to auctions sites by both buyers and sellers 
D)  All of the above

Question 17

One of the biggest benefits of doing business online is the potential to reduce operating_______________.

Accepted Answer

The answer of One of the biggest benefits of doing...

Question 18

The inherent communication power of the Internet and the Web can be used to draw and keep customers by creating warm one-to-one relationships with them.

Accepted Answer

A) True 
 B)False

Question 19

A successful entrepreneur typically:

Accepted Answer

A)  works no more than 40 hours a week 
B)  is noncompetitive 
C)  delegates leadership to others 
D)  believes in his or her e-business idea

Question 20

The success of Amazon.com is partly based on the company's adaptability to changes in the marketplace.

Accepted Answer

A) True 
 B)False

Exam 2: Defining Your E-Business Idea

Which of the following e-businesses owed its early and rapid success to an innovative marketing idea now called viral marketing?

Simply publishing a_______________is no guarantee that a company will successfully exploit the communication power of the Internet and Web to expand the market for its products and services.

In which stage of the entrepreneurial process would you create a business plan?

Stage 1 in the entrepreneurial process involves:

An entrepreneur must be prepared to invest his or her own_______________equity in a startup e-business.

E-business ideas span the spectrum from selling hard-to-find food products directly to consumers, to auctioning excess oil and gas capacity, to offering online mediation services, to providing Web site hosting services, and more.

Viral marketing is an innovative marketing idea that exploits the network effect to rapidly spread information about a product or service across a marketplace.

Which of the following factors can make it easier for a new business to enter electronic markets?

E-business ideas that do not continue to function well when under the pressure of unexpected business growth lack_______________.

As a leader, an entrepreneur must be able to:

The C2C_______________marketplace provides a good example how low-cost technologies can make it easy for many new e-businesses to enter an online marketplace and become competitive.

Ticketmaster, Wal-Mart, and Costco are examples of existing brick-and-mortar businesses that successfully revamped their business model to add a(n)_______________component.

Which of the following companies uses the Internet and the Web to acquire greater business visibility while selling its products through traditional channels?

Which of the following e-businesses is based on a new e-business idea made possible by Internet and the Web.

Startup e-businesses based on flawed e-business models or unsound business practices can still expect to be successful in today's exciting global e-business economy.

Which of the following factors is a major reason for the growth of C2C auction sites?

One of the biggest benefits of doing business online is the potential to reduce operating_______________.

The inherent communication power of the Internet and the Web can be used to draw and keep customers by creating warm one-to-one relationships with them.

A successful entrepreneur typically:

The success of Amazon.com is partly based on the company's adaptability to changes in the marketplace.