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    Framework of International Business
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    Exam 11: Foreign Direct Investment and Collaborative Ventures
  5. Question
    IKEA Met with Initial Success in Japan by Its Willingness
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IKEA Met with Initial Success in Japan by Its Willingness

Question 19

Question 19

True/False

IKEA met with initial success in Japan by its willingness to suit local preferences and sell higher-quality furnishings than it did in its other markets.

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