Question 1

Content analysis only utilizes nominal level data

Accepted Answer

A) True 
 B)False

Question 2

_______________ is especially suited for topics that a researcher wants to study over a long time span because the data sets are relatively stable and the data is gathered over multiple time points.

Accepted Answer

A) Secondary data 
B) Primary data 
C) Manifest content 
D) Nonreactive research 
E) Physical trace analysis

Question 3

The weaknesses of content analysis include

Accepted Answer

A) it's limited to examining social artifacts. 
B) a researcher cannot use it to study change over time. 
C) its use influences that which is being studied. 
D) it requires special equipment. 
E) if you make a coding error you must recode all of your data.

Question 4

Content analysis can be done on newspaper materials and government documents but NOT on diaries and letters.

Accepted Answer

A) True 
 B)False

Question 5

The possibility that patterns of behavior at a group level do not reflect corresponding patterns on an individual level is known as

Accepted Answer

A) an ecological fallacy. 
B) replication. 
C) verstehen. 
D) unobtrusive measurement. 
E) hermeneutics.

Question 6

Monte wants to conduct research to examine the presence of misogyny in popular comic books.His strategy is to examine subtle themes and implications within the art and text.What is he looking for in terms of content analysis?

Accepted Answer

A) unspecific content 
B) latent content 
C) manifest content 
D) verstehen content 
E) pseudo content

Question 7

Joe thinks that men who place classified ads seeking women are more likely to describe themselves than are women who place classified ads seeking men.A good sampling scheme for testing this hypothesis is

Accepted Answer

A) simple random sampling. 
B) cluster sampling. 
C) quota sampling. 
D) stratified sampling. 
E) snowball sampling.

Question 8

All content analysis results in counting.

Accepted Answer

A) True 
 B)False

Question 9

Francesca developed conceptual models of family structures that she discovered in various decades,and these models were composed of the essential characteristics of family structures.She employed

Accepted Answer

A) corroboration. 
B) ideal types. 
C) verstehen. 
D) content analysis. 
E) comparative analysis

Question 10

In content analysis,the units of observation and the unit of analysis are the same.

Accepted Answer

A) True 
 B)False

Question 11

Professor Jenner was interested in using Census Bureau data to examine the trend in unemployment rates in the United States.However,Jenner's definition of unemployment did not match the one used by the Census Bureau.Jenner was dealing with the issue of

Accepted Answer

A) reliability. 
B) validity. 
C) the ecological fallacy. 
D) ideal types. 
E) verstehen.

Question 12

Amy is interested in studying the physical and psychological effects on survivors of domestic violence.Identify the best sources for Amy,and describe the steps needed for Amy to conduct her study using unobtrusive methods.Discuss the advantages and disadvantages for the method you chose.

Accepted Answer

The answer of Amy is interested in studying the physical...

Question 13

To conduct his research on suicide,Emile Durkheim employed which of the following research methodologies?

Accepted Answer

A) experimental research 
B) survey research 
C) content analysis 
D) existing statistics 
E) interviews

Question 14

Studying ten years of college sociology classes,Rudy found that the first three years each class had a higher average GPA than the following seven.He then concluded that the students were smarter during those early years.What has Rudy done?

Accepted Answer

A)  used verstehen. 
B)  using content analysis. 
C)  studying manifest content. 
D)  committing the ecological fallacy. 
E)  performing a replication.

Question 15

Durkheim's famous study of suicide employed which method?

Accepted Answer

A) analysis of manifest content 
B) analysis of latent content 
C) focus groups 
D) analysis of existing statistics 
E) historical research

Question 16

Gigi did a content analysis of school board meeting minutes to determine who was the most influential.She developed an initial hypothesis that men carried more power,but she then searched her data to find all the cases that would contradict her initial hypothesis.This process is known as

Accepted Answer

A) systematic reduction. 
B) analytic induction. 
C) analytic deduction. 
D) corroboration. 
E) systematic deduction

Question 17

Unobtrusive research cannot be quantitative research.

Accepted Answer

A) True 
 B)False

Question 18

Content analysis is a technique that depends on the researcher's capacity to create and record meaningful variables for classifying units of analysis.

Accepted Answer

A) True 
 B)False

Question 19

The computer program Wordscores is especially effective for researchers studying:

Accepted Answer

A)  latent content. 
B)  manifest content. 
C)  indirect content. 
D)  quantitative data. 
E)  survey research.

Question 20

Alex is interested in studying cultural/attitudinal changes in country music over the last 20 years.How should he go about this task? Be sure to identify all the steps formulated in conducting the study.Also,discuss the advantages and disadvantages for the method you chose.

Accepted Answer

The answer of Alex is interested in studying cultural/attitudinal changes...

Exam 11: Unobtrusive Research

Content analysis only utilizes nominal level data

_______________ is especially suited for topics that a researcher wants to study over a long time span because the data sets are relatively stable and the data is gathered over multiple time points.

The weaknesses of content analysis include

Content analysis can be done on newspaper materials and government documents but NOT on diaries and letters.

The possibility that patterns of behavior at a group level do not reflect corresponding patterns on an individual level is known as

Monte wants to conduct research to examine the presence of misogyny in popular comic books.His strategy is to examine subtle themes and implications within the art and text.What is he looking for in terms of content analysis?

Joe thinks that men who place classified ads seeking women are more likely to describe themselves than are women who place classified ads seeking men.A good sampling scheme for testing this hypothesis is

All content analysis results in counting.

Francesca developed conceptual models of family structures that she discovered in various decades,and these models were composed of the essential characteristics of family structures.She employed

In content analysis,the units of observation and the unit of analysis are the same.

Professor Jenner was interested in using Census Bureau data to examine the trend in unemployment rates in the United States.However,Jenner's definition of unemployment did not match the one used by the Census Bureau.Jenner was dealing with the issue of

Amy is interested in studying the physical and psychological effects on survivors of domestic violence.Identify the best sources for Amy,and describe the steps needed for Amy to conduct her study using unobtrusive methods.Discuss the advantages and disadvantages for the method you chose.

To conduct his research on suicide,Emile Durkheim employed which of the following research methodologies?

Studying ten years of college sociology classes,Rudy found that the first three years each class had a higher average GPA than the following seven.He then concluded that the students were smarter during those early years.What has Rudy done?

Durkheim's famous study of suicide employed which method?

Gigi did a content analysis of school board meeting minutes to determine who was the most influential.She developed an initial hypothesis that men carried more power,but she then searched her data to find all the cases that would contradict her initial hypothesis.This process is known as

Unobtrusive research cannot be quantitative research.

Content analysis is a technique that depends on the researcher's capacity to create and record meaningful variables for classifying units of analysis.

The computer program Wordscores is especially effective for researchers studying:

Alex is interested in studying cultural/attitudinal changes in country music over the last 20 years.How should he go about this task? Be sure to identify all the steps formulated in conducting the study.Also,discuss the advantages and disadvantages for the method you chose.