Multiple Choice
DISSATISFIED CUSTOMER SCENARIO
Meg went to local nail salon to get a manicure and pedicure. Unfortunately, she got a nasty nail infection on two of her toes on her left foot the day after her manicure. She didn't go back to the shop to complain, but she told all of her friends about it and said never to go there. One of her friends suggested she should go back there and complain and demand compensation for her medical expenses and at least get her money back for the pedicure. Meg was just disgusted and didn't even want to go back there to complain. If she ever decides to get another pedicure, she certainly won't go back to that shop.
-Refer to Dissatisfied Customer Scenario. What conditions are making it highly likely that Meg will not return to this nail shop for another pedicure?
A) high competitive intensity and neutral switching costs
B) low competitive intensity and high switching costs
C) low compteitive intensity and low switching costs
D) high competitive intensity and high switching costs
E) high competitive intensity and low switching costs
Correct Answer:
Verified
Correct Answer:
Verified
Q64: The amount of competition and the competitive
Q65: _ consumers are those who will do
Q66: Customer share represents a behavioral component that
Q67: Opportunity switching costs involve lost time and
Q68: A complainer is more likely than a
Q70: One characteristic of relationship quality is competence,
Q71: Alice would like to change dentists, but
Q72: In which situation could a business be
Q73: Switching costs are the costs associated with
Q74: Less than half of customers experiencing some