Omega-3 Has Been Added to Tropicana Orange Juice, Kellogg's Cereal

Multiple Choice

Omega-3 has been added to Tropicana orange juice, Kellogg's cereal, and Unilever's I Can't Believe It's Not Butter and is scheduled to show up in infant formula as studies have shown that Omega-3 increases brain development. The additive is now in 250 products and that number is predicted to increase. If you are the manufacturer of Cheetah Shoes and, upon noticing this trend, you created an ad slogan: "Omega-3 makes you smarter, but Cheetah Shoes make you faster", you would be employing

A) tryvertising.
B) mass customization.
C) proactive trendwatching.
D) cocooning.
E) diversifying.