Which of the Following Is NOT an Assumption Associated with Uses

Multiple Choice

Which of the following is NOT an assumption associated with Uses and Gratifications Theory?

A) The audience is active, and its media use is goal directed.
B) Value judgments of media content can only be made by researchers and theorists.
C) The media compete with other sources to provide need satisfaction.
D) People are aware enough of their own media use, interests, and motives to be able to provide researchers with accurate data.