Multiple Choice
Uses and Gratifications Theory has been criticized
A) because it has strayed too far from the limited effects paradigm
B) for its emphasis on the use of symbols, not on how people use information from the media
C) for its notion of the active audience
D) because its assumptions focus on producers of media content and not on audience members
Correct Answer:

Verified
Correct Answer:
Verified
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Q13: The communication tradition most closely associated with
Q14: Whereas activity refers to what individuals do
Q15: How can social situations generate media use?
Q16: According to Uses and Gratifications theorists, using
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Q19: Describe Schramm's Fraction of Selection and apply
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Q22: Which of the following is NOT an