Multiple Choice
Whereas activity refers to what individuals do with media, _________ refers to an individual's freedom and autonomy in the mass communication process.
A) cultivation
B) congruence
C) activeness
D) activation
Correct Answer:

Verified
Correct Answer:
Verified
Q9: The form of audience activity in which
Q10: Uses and Gratifications Theory counters the limited
Q11: The main idea behind Uses and Gratifications
Q12: Schramm's fraction of selection is calculated by<br>A)
Q13: The communication tradition most closely associated with
Q15: How can social situations generate media use?
Q16: According to Uses and Gratifications theorists, using
Q17: Uses and Gratifications Theory has been criticized<br>A)
Q18: Dan and Mona want to install a
Q19: Describe Schramm's Fraction of Selection and apply