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  3. Study Set
    Introducing Communication
  4. Exam
    Exam 23: Uses and Gratifications Theory
  5. Question
    Whereas Activity Refers to What Individuals Do with Media, _________
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Whereas Activity Refers to What Individuals Do with Media, _________

Question 14

Question 14

Multiple Choice

Whereas activity refers to what individuals do with media, _________ refers to an individual's freedom and autonomy in the mass communication process.


A) cultivation
B) congruence
C) activeness
D) activation

Correct Answer:

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