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  3. Study Set
    Introducing Communication
  4. Exam
    Exam 23: Uses and Gratifications Theory
  5. Question
    The Initiative in Linking Need Gratification to a Specific Medium
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The Initiative in Linking Need Gratification to a Specific Medium

Question 33

Question 33

True/False

The initiative in linking need gratification to a specific medium choice rests with the audience member.

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