A New Product to Reduce Cholesterol Is on the Market,with

Multiple Choice

A new product to reduce cholesterol is on the market,with a price that is higher than that of competitors.Where should a writer or speaker introduce price in his or her sales message?

A) At the beginning, as an intention getter
B) Late in the message, associated with benefit
C) As the final thought of the message to prompt action
D) Nowhere in the message